Tesla sacrifices ‘Full Self-Driving’ name in battle for EU approval
October 12, 2026
Tesla has abandoned one of its most controversial marketing claims in Europe. Its ‘Full Self-Driving (Supervised)’ software is now called ‘Tesla Assisted Driving’, following a compromise with the German government. But the change is more than cosmetic: it could help unlock the European market for Tesla’s advanced driving software, despite disagreements over speeding, safety and […]