Geely lands core brand in Benelux to take on EU’s mass EV market
March 26, 2026
Chinese carmaker Geely Auto is bringing its core, mass-market brand to the Benelux, explicitly positioning it as the group’s volume player alongside its more upmarket sister brands. The launch, announced in Amsterdam, is not just about two new SUVs, but about how Geely intends to structure its presence in Europe: with Geely Auto targeting affordability […]