MINI’s electric turn fuels its growth from niche to core business
January 12, 2026
MINI’s performance in 2025 offers an interesting case study for policymakers following the transition of Europe’s automotive sector. While much of the industry struggled with declining volumes, rising costs, and uncertainty around electrification, the BMW Group’s compact brand managed to grow. Global MINI deliveries increased by 17.7 percent to 288,290 vehicles, with electrification emerging as […]