BMW delivers one-third more EVs in first half of 2024

With 179,557 fully electric vehicles delivered, the BMW brand achieved a +34.1% increase in BEV sales in the first half of 2024 compared to the previous year. Overall, the BMW brand grew by +2.3% compared to the previous year’s period, with 1,096,486 units sold in the year’s first half.

The brand thereby gained market share in Europe. In the first half of the year, the BMW Group delivered 1,213,359 BMW, Mini, and Rolls-Royce vehicles.

“In the first six months of the year, we saw double-digit growth of our fully-electric vehicles and models from the upper premium segment,” said Jochen Goller, member of the Board of Management of BMW AG responsible for Customer, Brands, and Sales.

“Despite a challenging market environment, we increased sales for the BMW brand in the first half of the year, thanks to our attractive product portfolio. The strong commitment of our BMW Group employees and our robust global retail network has made a significant contribution in this regard,” explained Jochen Goller further.

BMW flourishes, Mini is eagerly awaiting its new products

For the BMW brand, models from the upper premium segment are becoming increasingly popular with customers, in addition to fully electric models. The BMW 7 Series achieved a sales growth of +22% in the first half of the year compared to last year.

Also, the BMW X1 and the BMW 3 Series saw strong growth compared to the previous year. BMW M GmbH also performed well, generating much interest when it unveiled the first M5 high-performance sedan with an electrified drive train in June. With 99,517 vehicles sold, BMW M recorded a sales growth of +5.1%.

With the continuing model changeover of its complete product portfolio, the Mini brand delivered 114,054 vehicles in the first half-year. This includes the first Mini Cooper cars from the New MiniFamily, which received a very good response from customers, the brand claims.

“The further ramp-up of the Mini Cooper and Mini Countryman and the MINI Acemanmarket launch will provide positive momentum in the second half of the year,” the press release forecasts.

A highlight for the Rolls-Royce brand was the launch of the Rolls-Royce Cullinan Series II, the most in-demand model in the brand’s product portfolio. In the first half-year, the Rolls-Royce brand delivered 2,819 motorcars to customers worldwide, while BMW Motorrad handed over 113,072 motorcycles and scooters to customers worldwide during the same period.