Ford Trucks comes to Belgium and opens first truck webshop
Ford Trucks, a joint venture between the American Ford concern and its Turkish partner Koç, is coming to Belgium. This year, Ford Trucks wants to open five dealerships spread over the country and a webshop for trucks. The first one in Belgium. The brand’s ambition is to conquer about 5% market share within the first five years to come.
Garage Herman Noyens, a family business that distributes the American brand since 1984, will become Belgium’s official importer of Ford Trucks. Today, the company has three dealer locations in the Flemish De Kempen area – in Geel, Herentals, and Turnhout – and employs 70 people.
Together they sell about 2 000 passenger cars and vans, with an annual turnover of about 45 million euros. Their ambitious business plan, the transparency of their daily activities, and drive made this family business stand out to become Ford’s exclusive partner.
Noyens plans to build a new flagship store in Turnhout, which will become Ford Trucks’ headquarters in Belgium. The building should be ready by spring 2022. In the meantime, the company is looking for ten points of sales and services in Belgium. Five of them should be ready to open this year.
The planned building will be more than a sustainable construction. “It will be a complete experience center with a focus on the mobility solutions for the future, a training center for companies, charging infrastructure for electric cars, and a large showroom and distribution center for trucks, vans, and cars of the brand,” explains Nathalie Noyens, managing director of Ford Trucks Belgium.
During the last three years, Ford Trucks was launched in 19 European countries, like Spain, Portugal, Italy, Poland, and Romania. The truck brand is rapidly conquering market share on European territory. Now, it’s Belgium’s turn, and the ambition is to get a 5% market share and become the eighth player on the Belgian market within five years.
It is not clear yet what the venue of Ford will mean for the job market, but, according to the management, there will be at least ten direct jobs available.
‘Truck of the Year 2019’
The first model for sale will be the Ford F-MAX. A popular model and ‘Truck of the Year’ in 2019. The F-MAX is standard well-equipped, has a low TCO (Total Cost of Ownership), and a democratic price tag.
Ford Trucks is one of the largest international manufacturers in the world of trucks. The company is active in Europe, the Middle East, Africa, Russia, and the CIS (Commonwealth Independent States).