Mitsubishi changes strategy for Europe, thanks to Alliance
Instead of completely withdrawing from the European market, Mitsubishi finds its Alliance-partner Renault, a savior for its European business. The Japanese manufacturer will propose two Renault-derived models in its European portfolio.
After announcing in the middle of last year that it would definitely leave Europe and concentrate on other world markets, Mitsubishi is now reconsidering its decision.
From 2023 onward, it will commercialize two ‘sister vehicles’ of Renault products produced in Renault plants. The two vehicles “will be based on the same platforms, but will also be differentiated to respond to Mitsubishi’s DNA.”
Clio and Captur
The Renault cars we’re talking about are not mentioned, solely that they are “European best-sellers and respond to all regulations. Analysts are convinced that we’re talking about Clio and Captur here.
Both are based on the CMF-B platform, the one Renault is responsible for throughout the Alliance, following the leader/follower principle established in May 2020.
This is also good news for Renault that will be able to run its plants at higher capacities. At first sight, this won’t mean anything for Renault’s employment inside France as Clio is produced in Turkey and Captur in Spain.
But the other Alliance partner, Nissan, has recently confirmed that it will continue to build its three light commercial vehicles in Renault plants in France.
Alliance President Jean-Dominique Senard sees in it the signs that the Alliance strategy works: Our approach is collaborative, based on mutual respect, with the clear aim to stimulate the performance of every partner.
Meanwhile, a new secretary-general for the Alliance has been appointed, Véronique Sarlat-Depotte, until now purchasing chief at the Alliance and CEO of the Alliance Purchasing Organization (APO).
As of April 1st, she will replace Hadi Zablit, who has occupied this function since 2019. Gianluca De Ficchy will replace Sarlat-Depotte at the helm of the APO.
Holding the purse strings
The new policy allows Mitsubishi to stay present in Europe without spending too much money. Last year, it decided to freeze the development of all new models destined for Europe because of the adaptation costs.
“Our decision made last year remains intact,” Mitsubishi CEO Takao Katao confirms. “Thanks to this new deal, we will be able to offer new products developed for and produced in Europe, in parallel with our usual after-sales and service activities.”
Apart from the two Renault-derived, small Mitsubishi models, the Japanese manufacturer will focus on the newly introduced PHEV version of its Eclipse Cross.
The completely new Outlander PHEV will apparently not be offered here. A pity, because its predecessor was a big success on the old continent. But the adaptation to European requirements was apparently too costly for a company holding the purse strings over here.