Swapfiets broadens scope to Barcelona, Vienna, and French cities
Swapfiets, the bicycle subscription formula with the blue front wheel, recently announced further expansion in several European cities. The company just opened Swapfiets stores in Barcelona (Spain), and later this year, also Vienna (Austria), and the French cities of Lyon, Nantes, Strasbourg, and Toulouse will follow.
Marc de Vries, CEO of Swapfiets, has the ambition to make cities car-free. “The more people cycle, the more cities will be greener, safer, and more livable.”
Many cities worldwide suffer from congestion and pollution. The livability is under pressure, while the solution is obvious, according to the Dutch scale-up: the bicycle is the most sustainable and ecological means of transport. No wonder the bicycle formula of Swapfiets is so popular with almost 220 000 subscriptions in Europe.
Swapfiets was created in 2014 and presents itself as the first ‘bicycle as a service’ company. Unlike other leasing or sharing formulas, a Swapfiets belongs to the user and is guaranteed to be operational all the time for a fixed price per month. Maintenance and repair are included within 48 hours.
“We are aware that alternatives for the car have to be easy and accessible. It’s the only way to convince people to use the bike and help cities to solve their mobility issues,” explains Thomas Schiltz, district manager Swapfiets Belgium.
Swapfiets also promotes other alternative vehicles. The e-Kick, for instance, is a foldable e-scooter and ideal for users of public transport to cover the last mile(s). The Power 7 Swapfiets, on the other hand, is a powerful electric bike and meant to cover longer distances. In Belgium, the Power 7 is already available; the e-Kick and e-Scoot, an electric motor scooter, will follow.
Smart micro-mobility solutions
Marc de Vries is determined to expand and scale-up further. “We’re happy to become operational in cities like Barcelona and Vienna, where more and more people opt for the bike. Cities can become more livable when more people have smart micro-mobility solutions at their disposal.”
Swapfiets claims it became one of the leaders in micro-mobility in Europe. In the meantime, the company is conquering Europe, and has subscribers in Belgium, the Netherlands, France, Germany, the UK, Italy, and Denmark. This spring Spain (Barcelona) and Austria (Vienna) will follow.
Swapfiets is operational in Belgium since 2018. Today, our Swapfiets has almost 13 000 Belgian subscribers spread over the cities of Antwerp, Brussels, Ghent, Mechelen, and Louvain. Swapfiets’ concept is simple: users pay a fixed price per month for the vehicle, and service and repair are included. In case of a defect, the vehicle will be mended or swapped for free within 48 hours.