Mercedes-AMG reveals electrification strategy
Mercedes-AMG has officially announced the details of its electrification strategy. Mercedes’ sporty daughter will launch performance hybrids and battery-electric derivatives. They will be based on the new Mercedes Electric Vehicle Architecture (EVA) for luxury cars. AMG’s first electrified road models should come on the market later this year.
According to AMG, the drive strategy will be based on two pillars. Under the label ‘E Performance’, “performance hybrids with a completely independent drive concept” will be offered.
The second pillar is the EVA-based electric cars, for which no separate sales designation is mentioned at the moment. In addition to the drive, AMG also wants to “comprehensively adapt” the chassis, design, and equipment in both cases.
“With our new drive strategy, we are transporting our hallmark DNA into an electrified future,” says Philipp Schiemer, CEO of Mercedes-AMG GmbH. “Our performance hybrids, developed entirely in Affalterbach, will even surpass the driving dynamics of our current models and thus absolutely do justice to our new technology label E Performance.”
“With the all-electric derivatives based on the Mercedes-EQ models, we as Mercedes-AMG are also continuing to take off with the electrification of the portfolio.”
As opposed to the hybrids, the battery-electric cars will probably not be located directly in the top segment of AMG. According to the company, they will be integrated “in the performance segment of the 43 and 53 AMG models”.
This is how AMG describes its four- and six-cylinder ‘basic’ models. These vehicles, which are positioned as clear offshoots of the EQ models, are intended to reach target groups “who place great value on innovative electric mobility, but do not want to do without sportiness and agile driving dynamics”.
From a technical point of view, AMG isn’t giving many details yet. The models will have an all-wheel-drive with two permanently excited synchronous motors. The current prototypes are said to achieve performance figures “on a par with the most powerful Mercedes-AMG performance models with the current 4,0-liter V8 Biturbo engine”. Then, we’re talking about acceleration figures to 100 kph of “well below” four seconds. The top speed is to be 250 kph.
Although AMG will also rely on a 400 V battery system, for the time being, it will receive its own wiring harness, adapted to the higher performance capability. In addition, a lot of other technical features, like, for example, the “AMG Ride Control+” air suspension, will be specifically tuned.