First fully electric Ferrari scheduled for 2025
At Ferrari’s annual general assembly, chairman John Elkann unveiled that the iconic brand will bring a fully electric Ferrari in 2025. “It will bring the uniqueness and the passion of the marque to new generations,” he promised.
The supercar firm has been working on its first EV for some time but has previously refused to commit to a launch date while developing suitable technology. But Elkann has now set the target: “You can be sure this will be everything you dream the engineers and designers at Maranello can imagine for such a landmark in our history.”
Speaking about Ferrari’s wider electrification strategy, which includes plug-in hybrid models and a return to the Le Mans 24 Hours in 2023 with a new hypercar, Elkann added: “Our interpretation and application of these technologies both in motorsport and in road cars is a huge opportunity to bring the uniqueness and passion of Ferrari to new generations.”
The chairman didn’t give more specific details about the coming electric Ferrari. Last year, some leaks showed the plans for a two-seater with a four-wheel-drive that had an electric engine driving each wheel.
Ferrari’s commercial responsible, Enrico Galliera, commented last year on the topic: “Ferrari will always want to bring something new to the market. That’s how Ferrari has always worked with new technology; it’s part of the DNA of Ferrari.”
The SUV first
At the general assembly, Elkann also talked about the future of Ferrari in general. He said the company is making progress in its search for a new CEO, replacing Louis Camilleri, who retired at the end of last year for personal reasons.
At Ferrari’s Capital Markets Day in 2022, the new CEO is supposed to outline the long-term vision for the company’s future. Elkann concluded that 2022 would also be a year of important new product launches, particularly the Purosangue.
This ‘thoroughbred” Ferrari will be the company’s first SUV. There have long been discussions about the necessity of a brand like Ferrari to produce an SUV. Still, just like other exotic names, the Italians have succumbed to the financial promises of such a move.
Ferrari has promised that the Purosangue will be something extraordinary. For sure, adapting the four-wheel-drive EV technology of Ferrari to an SUV, later on, could also make an exciting, sporty vehicle.
Last year, Ferrari sold 9 119 cars, which is 10% down on the record sales year of 2019, when 10 131 ‘prancing horses’ were sold all over the world.