Car market still lagging behind, BMW stays number one
With 37 192 registered new vehicles in April, the car market in Belgium is still lagging far behind compared to 2019 (-30,5%). The number one brand is still BMW, followed by Volkswagen and Peugeot. All according to the market data procured by Febiac.
Of course, there is a big positive difference with April last year (+602%), but then the dealers were closed because of the pandemic. When we compare the first four months of this year with the past, we do better than last year (+17,9%) because of the disastrous April 2020, but we lag 25,3% behind compared to 2019.
Light commercial vehicles are doing far better than last year (+42,3% for the first four months compared to 2020) and are even on par with 2019 (+0,6%). Heavy trucks are gaining compared to last year (+15,6%) but losing compared to 2019 (-32,2%). Motorcycles, at last, gain 42,3% compared to 2020 and stay almost level with 2019 (-3,2%).
BMW remains in the lead
For the fourth consecutive month, BMW is the market leader, followed by VW and Peugeot. Mercedes and Audi are completing the top five. In April, Audi was before Mercedes, when we take the first four months, it’s the opposite.
It’s quite a remarkable feat that three premium brands are in the Belgian top five, and one is leading the pack for already four months now. This is obviously linked to the big impact of the professional market (company cars) on the entire Belgian market (more than half of the new registrations).
BMW Group Belux CEO, Eddy Haesendonck, stresses that never before a premium brand was the market leader in Belgium. He sees success primarily in the large portfolio of plug-in hybrid model versions at BMW and the advent of the second pure electric car, the iX3.
Nevertheless, the traditional BMW diesel cars have performed well too. In a waning segment, BMW occupies the first three positions, with X1 (1 451 units sold), 3 Series (1 397), and 1 Series (1 253). When one looks at the plug-in hybrids, the BMW X5 (1 057 units sold) obtains third place, after the Volvo XC40 (1 742) and the Mercedes GLE (1 277).
Citroën C3 most popular model
The most popular model for the first four months of this year remains the Citroën C3 (3 544 units sold). The little Frenchman is followed by an Italian (Fiat 500, 2 588 units)) and another French product, the Peugeot 208 (2 213).
Same tendencies for the French market
With 140 428 car registrations in April 2021, the French car market lags seriously behind 2019 (188 195 sales). For the first four months, sales have regressed by 21,5% to 592 219 units. According to François Roudier of the French manufacturers’ committee (CCFA), the semiconductor shortage is also beginning to show in the sales figures.
Hybrid cars now already represent 24% of the total sales in France, almost as much as diesel cars, whose market share is diminishing every year.
In April, Stellantis sold 50 181 new cars in France, and Renault 29 935, which for both means a regression of some 30% compared to April 2019. The Volkswagen Group has limited the loss to 15,8%, Ford, on the contrary, has lost 42,99% compared to that same April month in 2019.