ALD Automotive starts digital showroom for second-hand lease cars
ALD Automotive, one of the world’s leaders in mobility solutions and car leasing, puts its second-hand lease cars in a digital showroom as a part of the revisited online platform ALD Carmarket.
Self-employed buyers and companies can use the company’s online platform to consult ALD 2Life lease, the selection of recent second-hand cars ALD has on offer at the moment. They can view pictures of the car and get all the necessary info: age, mileage, options, and, of course, the leasing fee. The cars are available within the next 15 days.
“At ALD 2Life Lease, duration of the contracts is shorter, and the leasing fee is on average some 20% cheaper,” says Benjamin Daels, Sales &Marketing Director at ALD Automotive. “It means that companies have to invest less and have more flexibility. It’s an ideal tool for smaller businesses and start-ups, and bigger companies working with a so-called cafeteria plan.
ALD Automotive was already offering its second-hand lease cars to individual buyers via partner Vroom.be; ALD Carmarket now creates a platform for companies and their employees. “We noticed that clients like to have a look at the car before taking a decision, so we put them online in a virtual showroom,” explains Daels.
Cars proposed via ALD 2Life Lease have an average age of some two years and drove on average already 32 000 kilometers. A majority is still gasoline driven, but pure electric and hybrid are gaining ground. Best-sellers are the Volvo V40, the BMW 1, the Ford Fiesta, and the Renault Grand Scénic.
“ALD 2Life Lease can also be a means for companies to attract new talent,” concludes Daels. “They can offer interesting cars at even more interesting prices and deliver as soon as possible. Moreover, we want to offer our clients even more flexibility; that’s important nowadays.”
According to Frank Van Gool, CEO of the Belgian federation of leasing and renting companies Renta, ‘in theory’, the leasing of second-hand cars is done by all leasing companies, but only on a very modest scale today.
He believes the leasing of used vehicles has considerable potential in the future when electric cars with a high residual value will come onto that market. In the beginning, there were the smaller companies or start-ups that were interested, like D’Ieteren’s daughter Lizy.
Now, the big companies are moving in. ALD Automotive started ALD 2Life Lease last year. Today, according to the new clients’ wishes, it’s adapting the sales structure — definitely an interesting market in more difficult economic times.