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Michelin seeks its future in premium EV
With its new Pilot Sport EV, Michelin wants to play a major role in the market of providing tires for premium and sporty electric cars /Michelin
French tire manufacturer Michelin has just launched a new tire portfolio specially designed for sporty electric cars. By doing so, Michelin shows that it wants to go upmarket again and provide rubber for the tire business’s upper (new) segments. Like all established tire manufacturers, Michelin lies under the pressure of new, Asian tire manufacturers. However,
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