Michelin seeks its future in premium EV

French tire manufacturer Michelin has just launched a new tire portfolio specially designed for sporty electric cars. By doing so, Michelin shows that it wants to go upmarket again and provide rubber for the tire business’s upper (new) segments. Like all established tire manufacturers, Michelin lies under the pressure of new, Asian tire manufacturers. However,
This content has been archived. Log in or Subscribe to a level that has access to archived content.

Comments

Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like

%d bloggers like this: