Lamborghini fully hybrid by the end of 2024
The Italian car manufacturer Lamborghini, part of the Volkswagen Group, has published its electrification strategy. Lamborghini will launch its first series-production model with a hybrid drive in 2023. The entire product range should be hybridized by the end of 2024.
Even when you make the sportiest of cars, electrification is apparently the way to go. In the case of Lamborghini, this means plug-in hybrid drives for the Urus, Huracàn, and Aventador or their successors.
The Urus is an SUV that shares its core platform with the Audi Q7/Q8 and Porsche Cayenne. The Huracàn and Aventador are Lamborghini’s current mid-level sports cars with ten and twelve-cylinder gasoline engines.
The recently returned Lamborghini CEO Stefan Winkelmann (he was already CEO from 2005 till 2016) has set an internal target for the ‘Direzione Cor Tauri’ strategy. The cars should emit 50% less CO2 by the beginning of 2025.
Given the nature of Lamborghini vehicles, this is only possible with comprehensive hybridization. In addition, the Sant’Agata Bolognese production site has to become CO2-neutral, like all other VW Group members.
The strategy, named after the brightest star in the Taurus constellation (in reference to the bull logo), comprises three phases.
2021 and 2022 stay fairly conventional and want to “celebrate the internal combustion engine”. Lamborghini wants to do this “by presenting models paying tribute to the company’s recent period of continuous success”. Two new V12 models are to come.
In a second phase, the ‘hybrid transition’ will give all models a partially electric powertrain by the end of 2024. “Performance and the authentic Lamborghini driving experience remain the focus of the company’s engineers and technicians as they develop new technology,” Lamborghini comments.
The use of carbon fiber is expected to reduce weight. But it could also be more than a transition: according to the German newspaper Handelsblatt, Winkelmann no longer wants to sell pure combustion engines from 2025.
In the article, Winkelmann emphasizes that this decision was not pushed by the parent company (in this case, Audi, to whom Lamborghini is attached) but made at Lamborghini itself. “Either you maneuver yourself out of the market by doing nothing or by doing the wrong thing,” Winkelmann added.
Purely electric by the end of the decade?
The third phase implies the first all-electric Lamborghini. Here, the Italians remain vague on the details but confirm that the electric car will be established as a fourth model series alongside the SUV and the two PHEV sports cars.
For sure, it will take some time before a fully electric Lamborghini is available: the ‘vision’, or concept of a fourth model, is to be presented in the second half of the decade. When a production version of the electric Lamborghini could hit the road is left open by the sports car manufacturer.
The brand had already shown an electric concept in 2017 with the Terzo Millennio, but the vehicle did not go into series production. The announced plug-in hybrid of the Urus also never came.
“Lamborghini’s electrification plan is a newly-plotted course, necessary in the context of a radically changing world, where we want to make our contribution by continuing to reduce environmental impact through concrete projects,” says Winkelmann.
“Lamborghini has always been synonymous with preeminent technological expertise in building engines boasting extraordinary performance: this commitment will continue as an absolute priority of our innovation trajectory. We want to keep our DNA but take it to the next level, he concludes.