Chips shortage forces Nissan to postpone Ariya launch
Early May 2021, Nissan announced that it opened its order books in the Japanese home market for the all-electric powered SUV. However, today, it has become clear that it cannot meet the proposed deadlines due to shortages in the chip market.
The Ariya will be an additional 100% electric model for Nissan, positioned above the Leaf. It will have a more spacious SUV body perfectly comparable in proportions to the (new) Qashqai. The launch was announced in mid-2020, and the first models would normally reach European dealers by the end of 2021. However, that deadline seems unrealistic now because Nissan – like many other car manufacturers – does not have enough chips.
2022 at the earliest
In an announcement, the manufacturer has made it clear that the Covid-19 pandemic and the subsequent shortage of chips (semiconductors) will cause the launch of this new electric model to be postponed. In the Japanese market, the manufacturer wants to deliver a limited number of models “this winter”, but it does not look like there will be any Ariyas for the European or other international markets in 2021.
This is a considerable financial setback for the manufacturer, as the demand for these vehicles is constantly increasing. At the moment, more and more business drivers are switching to electric vehicles because of fiscal necessity. The delay is mainly because the manufacturer does not want to make any concessions on quality by purchasing possibly inferior components.
However, it seems likely that the basic version with a smaller battery capacity will be launched in the first phase. After all, there are fewer chips in that model than in the top model. On the other hand, each Ariya will be equipped with complex driving assistance systems, such as automatic parking and the (semi-)autonomous driving system ProPilot 2.0.