BMW CEO: “We will not go on a business contraction course”

June 23, 2021

BMW CEO Oliver Zipse, here at the annual general assembly, refuses to put forward an end date for its ICE vehicles /BMW

Oliver Zipse, CEO of the BMW Group, is defending his strategy to sell only half of its cars with all-electric drive in 2030. Compared to what competitors (like Audi) are putting forward, BMW’s strategy has been categorized as ‘unambitious”. In an interview with the German newspaper, Süddeutsche Zeitung, Zipse comments: “If a manufacturer no longer

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