BMW CEO: “We will not go on a business contraction course”

Oliver Zipse, CEO of the BMW Group, is defending his strategy to sell only half of its cars with all-electric drive in 2030. Compared to what competitors (like Audi) are putting forward, BMW’s strategy has been categorized as ‘unambitious”. In an interview with the German newspaper, Süddeutsche Zeitung, Zipse comments: “If a manufacturer no longer
This content has been archived. Log in or Subscribe to a level that has access to archived content.

Comments

Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like

%d bloggers like this: