Lynk & Co: ‘Gender equality critical for productivity in automotive’
The automotive industry is more than 100 years old and fails to adapt fast enough to a constantly evolving society. New research from global mobility brand Lynk & Co and Statista, global market & consumer data analysts, compared gender ratios from some of the world’s leading automotive manufacturers and discovered that this ‘old’ industry has large gender equality gaps.
On average, automotive brands are 15% female, with numbers ranging from 30% at the top and 2% at the low end. And, according to Lynk & Co, this has to change. Therefore, the mobility company wants to achieve an equal 50/50 gender split across the company by the end of 2021 and an equal 50/50 split in management positions by 2023.
The research was conducted by Statista and based on official annual reports from 43 of the world’s leading OEMs and automotive industry suppliers (from 2019 to the present day). As a result, Lynk & Co has taken immediate action in developing a long-term strategy to further improve gender equality and diversity across the brand in the future.
‘Straight white man’
Alain Visser, CEO of Lynk & Co: “The gatekeepers of the automotive industry have excluded women, and pretty much anyone who isn’t a straight white man, for far too long. Lynk & Co is committed to changing that. How can we create solutions that work for everyone if we don’t have everyone at the table?”
Lynk & Co is doing relatively well compared to others in the industry, but it’s a pretty low bar. Today, the mobility company says it has a three-times better ratio than the industry average (15%), with 45% of the team identifying as female.
Collaboration and innovation
The industry numbers are bleak, with an average of 11% women in management teams and 18% female board directors. However, at Lynk & Co, 33% of management teams consist of women, and there is an even 50/50 split at the board director level.
Recent studies have shown that companies with a larger representation of females offer a higher financial return, and a more collaborative and innovative workforce, proving equality is a powerful strength to drive a company forward.
Telma Negreiros, VP of PR and Communications: “Equality within the workplace should not just be a goal. What we have found is that it is absolutely critical to the growth & productivity of a company. If people are held back, we shall never move forward as an industry.”
Lynk & Co was founded as an alternative to traditional car brands with a different business model. The company defines itself as a mobility brand for the connected generation and is dedicated to creating a more fair, progressive, and sustainable society.
The company’s membership-based approach offers a new way of using cars. People can access a car on a flexible, month-to-month basis and share it with family, friends, and the Lynk & Co community.