BMW and Daimler boost their electric sales in 2021
BMW and Daimler have both registered serious increases in their sales of electrified vehicles during the first half of 2021. Growth was +148,5% for BMW and + 305% for Daimler.
However, both groups made adjustments to their production program to consider the availability of semiconductor components. The whole car sector expects the supply situation for semiconductor components to remain difficult. The possibility of this impacting sales during the rest of the year is obvious.
With a total of 1 339 080 BMW, Mini, and Rolls-Royce vehicles (+39,1%) delivered to customers, the BMW Group ended the first half of 2021 with a new all-time high in sales.
All brands within the group reported higher sales for the first six months of the year and, during the same period, the company grew its sales in all regions of the world. BMW Group sales for the first half-year were also clearly higher than in the pre-crisis year 2019, increasing +7.1 percent.
With 153 267 units sold in the first half of 2021, the BMW Group grew its sales of both fully-electric and plug-in hybrid vehicles by 148,5% year-on-year, making electromobility a major growth driver for the company in absolute terms as well.
The sales of electrified vehicles are now representing 11,45% of total sales. Sales of fully electric vehicles increased by 183,9% to a total of 36 089 and plug-in hybrid vehicles by 139,4 % to 117 178 units.
“We are continuing the decisive electrification of our model line-up and expanding our range of fully-electric vehicles with two key innovation flagships: the BMW iX and the BMW i4,” explains Pieter Nota, Board member of BMW AG responsible for Customer, Brands, and Sales.
“The iX and the i4 embody a new era of electromobility for BMW, and I am looking forward to seeing both on the roads from November. High incoming orders for both models confirm our customers’ strong interest in these highly emotional vehicles.”
Mercedes-Benz Cars delivered 1 182 724 passenger cars (+25,1%) to customers worldwide in the first half of 2021. Mercedes-Benz set a record in China: the highest deliveries in the first half of a year (441 579 units, +27,6%). Double-digit Q2 sales growth was also achieved in Germany (+26,3%) and the USA (+38,6%).
Deliveries of plug-in hybrids and all-electric cars more than quadrupled in just six months, reaching 121 500 units in total (+305,0%). This represents 10,3% of total Mercedes-Benz Cars sales in the first half of 2021. Around 39 000 all-electric vehicles were delivered from January to June (+291,4%).
“The positive feedback we received about the EQS following its world premiere and our strong EV sales momentum is proof that Mercedes-EQ is just at the beginning of its electric success story,” said Britta Seeger, Board member of Daimler AG and Mercedes‑Benz AG responsible for Marketing and Sales.
During the same period, a total of 20 253 Smart vehicles were also sold, all fully electric, a 100,5% increase compared to last year.