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Was IAA Mobility in Munich a motor show 2.0? (Update)
The next IAA has also Mobility in its title. Is it the start of a new kind of motor show? /IAA
Between Tuesday the 5th of September and Sunday the 12th, the German IAA Motor Show in Munich took place. It not only changed location, but it also intended to be ‘another show’. Was this the ‘motor show 2.0’ everyone is looking for? It’s no coincidence that the IAA now has an add-on. From now on,
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