5 000 cyclists already use new VRT traffic info app
Last month, we announced that VRT, the national public-service broadcaster for the Flemish Community in Belgium, would provide cyclists with useful traffic information. In the meantime, the traffic app is operational and already 5 000 cyclists have downloaded it. The Cyclists’ Union (Fietsersbond) is happy with the response.
“It shows that many people already use the app and we hope that many will follow,” says Wies Callens, spokesman of Fietsersbond.
Info for cyclists
The app was launched in October and is intended to inform bicycle riders about a malfunctioning traffic light, a fallen tree blocking the bikeway, road works, deviations… VRT Nws picks out interesting messages for cyclists and shares them in its traffic reviews.
Before the app existed, traffic information was mainly intended for car drivers. The public service started in the eighties but, despite rapidly changing mobility aspects, it never involved cyclists. However, today, more and more people are commuting by bike. The (e)-bike is increasingly popular, and so are the new bicycle highways, and all kinds of stimuli, like bicycle compensation or a leased company bike.
Focus on sustainable mobility
“Traffic information indeed doesn’t have to focus on car traffic alone,” confirms Callens. “Thanks to the app, VRT now also focuses on sustainable mobility.”
The Cyclists’ Union is planning to further develop the app and offer cyclists more options. In the future, it will be perfectly possible to find alternative routes, for instance. Local authorities could be invited to participate and offer local information. Further innovation of the app is expected soon.