The perfect car for the ‘urban jungle’?
We don’t know yet if it’s completely serious, but Citroën continues to reshape its small electric city car, Ami. There’s already a cargo variant and now it’s getting an off-road look. It’s unclear whether Citroën wants to produce the Offroad Ami or if they are testing the waters.
Many car manufacturers have already referred in their marketing blabla to the so-called ‘urban jungle’, usually to defend that their SUV, in contrast with many competitors, is suitable for city streets. However, this version of the tiny Citroën Ami could well be the ultimate answer to the ‘problem’.
Not a car
The concept shown by Citroën has been named My Ami Buggy Concept. It has rough tires and a panoramic roof but no doors. The latter is not considered a handicap but stands for “completely liberated” in today’s marketing communications.
Samuel Pericles, the designer of My Ami Buggy, sees it as follows: “My Ami Buggy is a proposition in line with the philosophy of Ami, which is not a car. Therefore, we have looked for inspiration in the world of construction games for the fun and functional side and industrial design for ergonomics and aesthetics.”
After short consideration, Citroën may as well start offering the Ami. The micro EV has found some success in sales and is now also offered in an Opel-renamed version in Germany, for example.
The Ami is particularly attractive due to its low price point. Gross sales prices start from €6 000+ or a monthly leasing rate of €19,99. As mentioned, there’s already a cargo version set for launch in 2022 in the UK and other markets. So will the urban jungle finally also be conquered?