D’Ieteren’s Poppy user base surpasses 100.000 in four years

A few days after D’Ieteren’s car and e-scooter sharing service Poppy Mobility blew its fourth birthday candle, the user base counter exceeds more than 100 000 today, the company heralds in a new press release. The free-floating fleet, operational in Antwerp, Brussels, Malines, and three airports, consists of 700 cars and 550 electric kick scooters.

The 400 red electric scooters Poppy launched in 2019 in Antwerp and Brussels have vanished from the streets since June 2021 because water could infiltrate the battery compartment, and the company feared for safety. In December last year, Poppy decided not to reïntroduce them as a solution for the problem wasn’t found.

Car sharing septupled in Belgium

Sharing a car instead of ownership has septupled in Belgium in the last five years. Rising from 28 000 in 2017 to 194 005 registered users by the end of 2021, according to the yearly report of Autodelen.net, the Belgian non-profit organization promoting car-sharing who started to gather the statistics in 2017.

When looking at the types of car-sharing offered, round-trip-based services with a car that has to return to its fixed base station has by far the most extensive active user base: 65 792 registered users, of which 47 764 (73%) are active. Cambio services the bulk of them, with 1 842 shared cars and 54 218 members in Belgium, 22 332 in Brussels, and some 28 000 in Flanders.

Biggest supporting base

Free-floating car sharing, where people can drop the car where they want in a defined larger (city) area, has the most extensive supporting base, with 112 211 registered users, but only 34 889 (31%) use the service regularly. They account for 330 238 rides. Those cars are used for shorter trips most of the time (12 km), for 41 minutes.

Some of the first free-floating car-sharing providers like BMW’s DriveNow, Zipcar, or electric ZenCar had to throw the towel because this business model didn’t seem to catch on in Brussels.

Poppy, which started in Antwerp, took over Zipcar’s business with some 20 000 users in 2019 after Avis Budget Group announced it was pulling the plug on its free-floating car-sharing company in Brussels, Paris, and Barcelona as of February 28th.

Only two free-floating providers

Today only two free-floating suppliers remain in the major cities of Belgium with the electric fleet of Danish GreenMobility (Antwerp, Ghent, and Brussels) and Poppy. If Poppy claims +100 000 users, it means it’s providing the bulk of the free-floating car-sharing in Belgium.

Poppy supplies four models coming from the D’Ieteren stable, Belgium’s most prominent car importer with all the brands of the VW Group: VW Polo, Seat Ibiza, Seat Mii, Skoda e-Citigo, and one outsider from Stellantis, the Opel Corsa.

Poppy provides its cars through its own app that shows where the vehicle can be found and can be used as a digital key to open and start the car. It offers to pay as you go at € 0,36 per minute, or you can buy prepaid credits packs at € 0,25 per min. Cars can be picked up in one zone like Antwerp and left in another like Malines or Brussels.







Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like