Lotus’ first car of new era is electric Hyper-SUV Eletre

In its ongoing transformation into a global performance car brand, Lotus has launched its first product, which is considered a milestone for the company. “The all-new and all-electric Lotus Eletre is a striking and progressive Hyper-SUV – the first of a new breed of pure electric SUVs,” says the press release.

“It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.” The company builds on its expertise in ride and handling, steering, and optimized aerodynamics.

The Eletre takes the heart and soul of the latest Lotus sports car, the Emira, and the revolutionary aero performance of the all-electric Evija hypercar and reinterprets them as a Hyper-SUV.

Some firsts for Lotus

The Eletre delivers a significant number of firsts for Lotus: the first five-door production car, the first model outside sports car segments, the first lifestyle EV, the most ‘connected’ Lotus ever. Nevertheless, the company insists that it remains a true Lotus, packed with innovative technology, genuine sporting performance, and simplicity of purpose.

The Eletre is built on an all-new 800 V dedicated electric vehicle architecture with an integrated, high-voltage power distribution system. This architecture uses aluminum and high tensile steel for optimum structural rigidity. The flat ‘skateboard-style’ battery pack and electric motors are close to the ground to create a low center of gravity.

The new electric SUV is all-wheel-drive, has a battery capacity of over 100 kWh, and has power from 600 hp. The car has a top speed of 260 kph and accelerates to 100 kph in less than three seconds. A 350 kW DC charger will deliver a 400 km range in 20 minutes. The car’s target maximum WLTP driving range is ± 600 km. It also comes with the ability as a standard to accept 22 kW AC charging, where available.

Every Eletre comes with dynamics worthy of the Lotus pedigree, meaning also good comfort and true Lotus performance. The car has a five-link suspension at the rear for optimized ride and handling, while standard equipment includes air suspension and Continuous Damping Control (CDC). Active ride height, active rear-axle steering, an active anti-roll bar, and torque vectoring via braking are all available.

The car comes with five drive modes, which adjust the steering, damper settings, powertrain, and accelerator pedal response. The modes are Range, Tour, Sport, Off-Road, and Individual, and are standard on all car versions.

The first in a new range

Matt Windle, Managing Director, Lotus Cars, commented: “The Eletre is a bold and revolutionary new car, delivering on our commitment to move Lotus into completely new automotive segments as we widen our global appeal and accessibility.”

“This is a momentous point in our history and a clear signal of our ongoing desire to transform our business. The Eletre has the soul of a Lotus and the usability of an SUV. Alongside the Emira sports car, this is the perfect two-car garage from Lotus.”

Qingfeng Feng, CEO of Group Lotus, added: “The Eletre, our Hyper-SUV, is a new performance car from an iconic performance car brand, and it will appeal to independent-minded and adventurous driving enthusiasts – those who love the thrill of driving. It is a unique combination of beautiful design, exceptional dynamic performance, and everyday usability for those who dare to look beyond the conventional. It marks a turning point for our business and brand.”

He added: “While the worldwide critical acclaim for the Emira has reaffirmed Lotus’ position as a respected sports car marque, the Eletre will make Lotus accessible to a whole new audience. It is a compelling alternative for those who desire a true driver’s car but whose lifestyle demands something more practical than a traditional sports car. And it is only the start for Lotus – there is much more to come.”

In 2017, Geely Holding Group, one of the fastest-growing automotive groups globally, acquired a 51% stake in Group Lotus. The group comprises Lotus Cars (manufacturing Lotus cars), Lotus Engineering (consultancy to OEMs), and Lotus Tech (R&D in next-generation automotive technologies).

The Eletre is the first in a new range of premium lifestyle performance electric vehicles to be built at an all-new state-of-the-art production facility in Wuhan, China. The car has been ‘Born British, Raised Globally’, with design led by the UK, supported by collaborative work with teams in China, Sweden, and Germany. The overall exterior and interior design have been led by an international team based at the Lotus Tech Creative Center (LTCC) in Warwickshire, UK.

The EPA platform (for Electric Premium Architecture) of the Eletre will be the basis for an all-new range of premium lifestyle performance electric vehicles from Lotus. Led by Eletre, these cars are supposed to catapult Lotus into a new era of higher retail volumes and significant revenues. The Lotus Eletre is now on sale across global markets, with the first customer deliveries in 2023 in China, the UK, and Europe.

 

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