D’Ieteren buys itself into B2B bicycle leasing with Joule

Joris Van Roy

April 1, 2022

Joule is the creation of three young entrepreneurs, Laurens Verbeke, Jordy De Loose, and Nicolas Coudeville who started the Ghent company in 2018 and will remain aboard /D’Ieteren

D'Ieteren is buying itself into the profitable B2B bicycle leasing market through its Lab Box daughter, investing one million euros to gain
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