Joule is the creation of three young entrepreneurs, Laurens Verbeke, Jordy De Loose, and Nicolas Coudeville who started the Ghent company in 2018 and will remain aboard /D’Ieteren
D’Ieteren is buying itself into the profitable B2B bicycle leasing market through its Lab Box daughter, investing one million euros to gain a majority part in Belgian Joule. This Ghent-based start-up, founded in 2018, offers full bicycle fleet leasing for companies and governments with a portfolio of some 20 different brands. In that arena, D’Ieteren
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