D’Ieteren buys itself into B2B bicycle leasing with Joule

D’Ieteren is buying itself into the profitable B2B bicycle leasing market through its Lab Box daughter, investing one million euros to gain a majority part in Belgian Joule. This Ghent-based start-up, founded in 2018, offers full bicycle fleet leasing for companies and governments with a portfolio of some 20 different brands. In that arena, D’Ieteren
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