Herbert Diess, CEO of Volkswagen AG: “After Volkswagen’s successful turnaround in the US, we are now taking the opportunity to further strengthen our position in one of the most significant growth markets for EVs. Electrification provides a historic opportunity to enter the highly attractive pickup and R-SUV segment as a Group, underscoring our ambition to become a relevant player in the US market.”
“Success in the R-SUV & pickup segments is a key lever to increasing profitability in the US and achieving the targeted market share of 10%,” says a press release. “The Volkswagen Group is thus continuing to systematically expand its presence in one of the most significant global growth markets.”
To reduce the dependence on China, VW boss Herbert Diess has turned his attention to the US market in recent weeks and months. At the end of April, there were reports that VW wanted to build a second US factory next to the existing plant in Chattanooga, Tennessee.
The VW Group had already announced that it would invest several billion euros in North America in the coming years and launch 25 new electric models there by 2030 – these would then account for 55% of US sales.
Volkswagen acquired the rights to the Scout brand name, based on a model made by former US manufacturer International Harvester when it bought Navistar in 2020. International Harvester was a manufacturer of farm machinery, cars, and trucks, dissolved in 1985. The truck division then continued as Navistar.
The Scout was a two-door off-road vehicle built between 1961 and 1980. However, the graphics that have now been published show a four-door off-roader and a pickup. Keeping with the brand’s history, these are reportedly ‘rugged off-roaders’, not comfortable road-going SUVs. Further details about the two vehicles are unknown yet.
Arno Antlitz, CFO of Volkswagen AG: “The company we will establish this year will be a separate unit and brand within the Volkswagen Group to be managed independently. This aligns with the new Group steering model: small units that act agilely and have access to our tech platforms to leverage synergies.”