Local bike shops unite in national sales chain Raida

D’Ieterens ‘Lucien’  bike business has a new, important competitor: Raida. The new group consists of three local chains: Cool Electro Cycles (West-Flanders), Velodome (Antwerp), and Bicyclic (Wallonia). Altogether, they represent 22 shops with 120 employees and a € 40 million turnover. Another big chain is the Colruyd daughter Bike Republic (formerly called Fiets!), which counts
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