Local bike shops unite in national sales chain Raida

May 25, 2022

A new chain of bike shops, Raida, has been created as a competitor to D’Ieteren’s Lucien and Colruyt’s Bike Republic /Raida

D’Ieterens ‘Lucien’ bike business has a new, important competitor: Raida. The new group consists of three local chains: Cool Electro Cycles (West-Flanders), Velodome (Antwerp), and Bicyclic (Wallonia). Altogether, they represent 22 shops with 120 employees and a € 40 million turnover. Another big chain is the Colruyd daughter Bike Republic (formerly called Fiets!), which counts

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