Martin Sander to head Ford’s Model e business unit

Ford is taking the next significant step in its transformation in Europe. Martin Sander becomes General Manager, Ford Model e, for Ford in Europe.

Ford Model e is Ford’s new global business unit. It was introduced earlier this year as the company accelerated the transformation of its global automotive business. In his role as General Manager, Martin Sander will lead the delivery of electric vehicles and the development of software and connected vehicle technologies and services.

Carbon neutral by 2035

This underscores Ford’s commitment to accelerating the electrification of its European product range, achieving zero emissions for all vehicle sales in Europe and carbon neutrality across its European footprint of facilities, logistics, and suppliers by 2035.

“We will develop iconic, fully electrified, and connected vehicles for our customers and create a digital sales experience,” said Stuart Rowley, CEO of Ford of Europe and Chief Transformation & Quality Officer, Ford Motor Company. “Martin Sander is a very experienced leader. He and his team will lead and accelerate the implementation of these plans.”

Based in Cologne

Martin Sander has also been appointed Chair of the Management Board of Ford-Werke GmbH in Germany.

Sander will be located in Cologne, the headquarters of Ford’s European Model e business unit and Ford of Germany. Ford recently announced plans to sell nine all-electric vehicles by 2024 and raise its investment in the Cologne Electrification Center to $2 billion. Next year, Ford will produce its first volume all-electric passenger vehicle for Europe in Cologne.


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