Dr. Alexander W. Wehr to be new CEO of BMW Group Belux

Dr. Alexander W. Wehr is moving to Belgium to become President and CEO of BMW Group Belux. He will succeed Eddy Haesendonck, who decided to leave the BMW Group. Stefan Reiff succeeds Wehr as Vice President of Customer, Brand, and Sales at BMW Motorrad.

“Due to his extensive international sales expertise, Alexander Wehr is ideally suited to continue the success story of this region, especially in terms of advancing and digitalizing BMW Group sales processes,” says the official press release.

Before his position at BMW Motorrad, Alexander Wehr was President and CEO of BMW Group Latin America, in addition to holding other positions. He started at the BMW Group in 1997 as the Product Manager of the iconic BMW Z8.

BMW Motorrad

Stephan Reiff will thus take over as Vice President of Customer, Brand, and Sales at BMW Motorrad on 1 July 2022 and will be responsible for the brand’s global sales and marketing activities. “Mr. Reiff is an experienced sales and product expert who has held various leading positions at BMW and Mini in sales steering, product and price planning, as well as aftersales,” reads the press release.

From 2015 to 2019, Stephan Reiff was Head of Aftersales at BMW North America and, therefore, responsible for developing the service business. Then he played a major role during the development phase of the new NCAR – the new cluster architecture of the “Neue Klasse” – and thus significantly drove forward the transformation towards sustainable mobility within the BMW Group.

Recently Mr. Reiff was in charge of retail steering and dealer development of the brand BMW for the Europe region. He started at the BMW Group in 2003 in organizational development.

Stephan Reiff

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