D’Ieteren’s Poppy expands its working area to Ghent

After being successful for some years already in Antwerp, Brussels, Mechelen, and at the airports of Zaventem, Charleroi, and Antwerp, Poppy Mobility is expanding its shared mobility services again. The D’Ieteren daughter now descends on Ghent’s territory. Poppy will start with the introduction of 80 free-floating vehicles, but other services will follow.

Four and a half years ago, Poppy was introduced in Antwerp and meanwhile has 5 000 users. The mobility platform recently launched more than 1 500 shared e-scooters in the Belgian capital. It’s the only app in Brussels to offer shared cars, vans, and e-scooters.

Free-floating  vehicles

So today, Poppy offers shared cars and e-scooters in the streets of Brussels, Antwerp, and Ghent. In four years, Poppy built up a fleet of 750 shared cars and 2 000 shared e-scooters. Users only have to download an app, unlock a vehicle nearby, and the journey can begin.

Poppy guarantees the freedom to travel sustainably 24 hours a day, seven days a week, and, therefore, offers completely different types of transport to combine through one app.

‘Sustainable mobility’

Drivers of a Poppy car pay per minute or opt for a day pass. The latter costs 65 euros per day and is valid for a maximum of three days; a two-hour pass costs 30 euros, 50 km included. Parking a Poppy car is free, and also, maintenance, taxes, and filling up the car are included in the price.

In 2018, The German Wuppertal Institute declared Ghent ‘the Belgian champion of sustainable mobility’ thanks to the city’s well-designed mobility plan, its public transport network, and parking policy.

So, car sharing was the next logical step for the city in East Flanders, complementary to other alternative mobility solutions. Now, inhabitants and visitors can easily move around the city and its outskirts.

Operating zones

Poppy’s four operating bases and the three airport zones allow travelers to organize intercity trips or cross the country as long as the journey ends in one of the dedicated Poppy zones. With its impressive fleet, Poppy is one of today’s most important shared mobility providers in Belgium. Poppy’s next expansion plans are to get a foothold in Wallonia. To be continued…


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