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BMW CEO Oliver Zipse: ‘We are not leaving the lower-priced segments’
BMW CEO Oliver Zipse recently declared that it would be very wrong for BMW to leave the lower market segment /BMW
Lately, almost all manufacturers are talking about becoming more premium in their future plans, abandoning the lower A- and B-segments. One should expect from a premium/luxury player like BMW the same. But this has been recently denied by the big boss himself, Oliver Zipse, talking at an event hosted by car supplier Bosch. A few
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