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Pieter Nota: ‘BMW customer to get same offer and prices everywhere’
In an interview with Automobilwoche, BMW’s Chief Sales Officer Pieter Nota gives details of the agency model the carmaker intends to roll out, following the footprint of the competition /BMW
From January 2024, BMW will roll out the much-debated direct sales ‘agency model’ starting for its MINI customers, followed by the BMW brand itself in 2026. Customers will buy their new car online and have a dealer of their choice deliver it, the latter getting a ‘fair’ share of the profit. No more bargaining at
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