Pieter Nota: ‘BMW customer to get same offer and prices everywhere’
From January 2024, BMW will roll out the much-debated direct sales ‘agency model’ starting for its MINI customers, followed by the BMW brand itself in 2026. Customers will buy their new car online and have a dealer of their choice deliver it, the latter getting a ‘fair’ share of the profit. No more bargaining at
Ready to join the conversation?
You must be an active subscriber to leave a comment.