Everybody ‘premium’? How the ‘generalists’ are losing their clients

Tony Verhelle

January 10, 2023

Former ‘generalists’ all want to become premium, leaving the lower market segments to brands like Dacia. But even the price of the Dacia Spring EV has risen almost € 4 000 in one year. No wonder that four-wheelers like the Citroën Ami are becoming more popular /Dacia

When one follows the car market and the manufacturers' policies, one of the ever-recurring words is 'premium'. There's almost no manufacture
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