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Everybody ‘premium’? How the ‘generalists’ are losing their clients
Former ‘generalists’ all want to become premium, leaving the lower market segments to brands like Dacia. But even the price of the Dacia Spring EV has risen almost € 4 000 in one year. No wonder that four-wheelers like the Citroën Ami are becoming more popular /Dacia
When one follows the car market and the manufacturers’ policies, one of the ever-recurring words is ‘premium’. There’s almost no manufacturer anymore that doesn’t want to be –be it partly – premium, at the same time neglecting a (big) part of its former sales base. It’s becoming very crowdy in this premium part of the
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