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Everybody ‘premium’? How the ‘generalists’ are losing their clients
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Former ‘generalists’ all want to become premium, leaving the lower market segments to brands like Dacia. But even the price of the Dacia Spring EV has risen almost € 4 000 in one year. No wonder that four-wheelers like the Citroën Ami are becoming more popular /Dacia
When one follows the car market and the manufacturers' policies, one of the ever-recurring words is 'premium'. There's almost no manufacture
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