Jon Williams (Ford): ‘Different customer needs ask for specialized businesses’

January 18, 2023

The new Ford Bronco is one of the ICE examples that Ford Blue could still sell in Europe, in limited numbers. Available later in 2023 /Ford

At the Brussels Motor Show, we met Jon Williams, European Vice-President and General Manager of Ford Blue, the ICE part of Ford Europe’s business. He talked about the different specialisms inside Ford Motor Company now. “Recently, we’ve made clear that electrification and sustainability are the main priorities for our company, certainly in Europe,” Williams started.

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