D’Ieteren’s Lucien expands to fourteen bicycle shops

Lucien, the bicycle shop chain under the wings of Belgian’s most significant car importer D’Ieteren, is expanding from ten to fourteen shops in Brussels and Antwerp with the recent acquisition of Alpha Bikes (Lasne, Uccle, Woluwe Saint Lambert, and Cyclo Europe (Evere). The rapid scale-up and concentration of car dealerships in Belgium are also seen
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