Nissan is accelerating its electrification strategy again. The Japanese automaker will launch 27 new electrified models by fiscal 2030, including 19 purely electric ones. That is four more pure electric vehicles than announced with the last strategic plan in November 2021.
Nissan’s electrification mix worldwide is expected to increase to more than 55% by 2030, 5% more than previously projected. The Japanese number two car manufacturer has also adjusted its interim targets for 2026 in Europe and Japan. Electrified vehicles should account for 98% of European sales by fiscal 2026. The previous target was 75%. For Japan, the target was increased to 58% (previously 55%).
Less ambitious in the US and China
In the US, Nissan is leaving the target of 40% by 2026 unchanged, but here the share relates to purely electric vehicles (BEVs) only. In China, Nissan is reducing its 2026 electrification target from more than 40% to 35%. Overall, the manufacturer’s global sales mix of electrified vehicles is expected to increase from 40% to 44% by fiscal 2026.
The accelerated electrification strategy includes the development of an EV specifically for the Chinese market, which will be launched in 2024. In addition, Nissan will collaborate with its Alliance partner Renault in India and South America. As a result, specific electric vehicles will be developed for these markets, especially for city use.
In 2021, Nissan published a roadmap, ‘Ambition 2030’, to follow up on its early electrification successes with the Leaf. However, the company was somewhat cautious in its planned electrification mix compared to other major OEMs. It also chose a dual strategy, hybrid and purely electric.
The manufacturer wanted to pump two trillion yen into its electrification plans within five years. Then, in January 2021, with the Ambition 2030 plan, the Japanese presented their goal to become CO2-neutral by 2050 – both within the company and with a view to the life cycle of its products.
A couple of weeks ago, the Renault-Nissan-Mitsubishi Alliance unveiled more details about the redesigned partnership and the direction for the next fifteen years. According to the release, Nissan and the Renault Group will continue to use common technologies for their European cars. This includes the potential use of a shared 800-volt architecture.
Nissan will also take a stake of 15% in Renault’s electric company Ampère. “The decision has allowed us to increase our market coverage and use our partner to support our European business,” said Nissan COO Ashwani Gupta in an online press conference.
The Alliance also confirmed that a Nissan B-segment electric model will be built by Renault at ElectriCity in northern France starting in 2026. The model will be based on the CMF-BEV platform as the successor of the Micra intended for Europe. The compact BEV will share the drive technology with the upcoming Renault 5 Electric.
Objectives for the 2022/2023 fiscal year
The 2022/2023 fiscal year sales objective has been lowered from 3,7 million to 3,4 million cars, a 12,3% decrease, citing semiconductor shortages and Covid-19 in China as the main reasons. Nevertheless, Nissan has kept its financial forecasts because it intends to compensate for the decline in revenue with a more stringent cost-cutting plan and higher prices per unit sold. As a result, the target remains a €1,1 billion net profit (+28,1% compared to 2021/2022).
Ready to join the conversation?
You must be an active subscriber to leave a comment.