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E-bike manufacturer Cowboy goes also offline
Cowboy goes also ‘offline’ and will have bike shops and retailers as new partners /Cowboy
Cowboy, the Belgian manufacturer of city e-bikes, drops its online-only strategy. By the end of the year, the company wants a retail network of at least 300 independent bike shops in 60 Belgian and foreign cities. In Belgium, contracts will be closed with “some ten retail partners”. Names will follow later when their personnel has
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