Lucid Air Pure variants reaching European shores

American EV manufacturer Lucid has taken another step in exporting variants of its electric car to Europe by announcing prices for the Air Pure, the basic Air model, becoming available in Germany, the Netherlands, Switzerland, and Norway.

In Germany, the Lucid Air Pure AWD will retail for €109 000, and the Lucid Air Touring for €129 000. In the Netherlands, count of 5 to 6 000 euros more for tax reasons. Prices for the cheapest RWD version are to follow later.

725 km of range

Both versions are equipped with Lucid’s Long Range Battery Pack, a smaller and lighter 92kWh battery pack than the 113 kWh of the Grand Tourer that is already on sale in Europe.

Still, this should be enough to cover an estimated 725 kilometers of (WLTP) range. And the more compact battery pack allows for a mere eight centimeters more legroom in the rear. Fast charging can be done at up to 250kW.

The Lucid Air, Pure AWD version, delivers 480 horsepower and sprints in 3,8 seconds from 0 to 100 km/h. The Touring does that in in just 3.2 seconds.

Stealth Appearance

European customers will now also be able to configure vehicles with ‘Stealth Appearance’, an optional exterior design theme with a darker personality. That will cost you an extra €2 000 up to 4 000, the latter in case you opted for the glass canopy roof.

Deliveries of the Air Pure AWD are expected to commence in Q4 2023 in the countries mentioned above. That is if the company manages to live up to its promises, something we didn’t see in the past.

Business isn’t going as planned, as Lucid Motors fell short of meeting analysts’ targets and registered a significant drop in orders in Q4 of 2022.

Laying off 18% of staff

That year, Lucid began the mass production of its electric luxury cars, but it also piled up a loss of $1,3 billion, or 1,2 billion euros, and only 7 000 cars were actually produced.

In Q1 of 2023, only 2 314 vehicles were produced, and 1 406 were delivered. That is well below the figures of Lucid’s Arizona plant producing 3 493 units in Q4 of the previous year.

Last March, the American electric carmaker announced it had to cut about 1 300 jobs or nearly one-fifth (18 percent) of its workforce.