Mazda is discontinuing sales of its only all-electric model in the US. The Mazda MX-30 will not receive a new model year. Instead, the Japanese company is going all-in on hybrids for electrification in North America.
The automaker in a short statement: “Mazda will discontinue MX-30 EV for the US market following the 2023 model year. Our current US electrification efforts are focused on large platform PHEVs, such as the first-ever 2024 CX-90 PHEV and upcoming CX-70 PHEV, and introducing the CX-50 Hybrid into our line-up to address the specific needs of the US.”
Not for America
Only time will tell if the plug-in hybrids meet the “specific requirements of the US market”. It is clear that the MX-30 wasn’t made for America. Mazda sold only 571 units of the all-electric MX-30 in the US between September 2021 and June 2023, all in California, according to Inside EVs.
To be fair to Mazda, it knew from the beginning that the market for the MX-30 in the US was very limited. That’s why Mazda initially imported only 560 units and sold them only in California. There was no reason to think they would appeal to people everywhere else in the country.
143 hp and an EPA range of around 100 miles for some $35 000? American people don’t understand this. And they don’t understand that there was a far more interesting model (for their ‘needs’) coming in this year, the MX-30 R-EV with a range extender by means of a small rotary engine.
In Europe, the MX-30 will continue to be offered as a pure BEV and in the form of the MX-30 e-Skyactiv R-EV with range extender, introduced in January 2023. Mazda did not mention this MX-30 variant in the announcement for the American markets anymore, only the CX line-up models.
Mazda North American Operations is based in Irvine, California, and responsible for the sales, marketing, parts, and after-sales support of Mazda vehicles in the United States, Canada, Mexico, and Colombia through some 800 dealers.