At an event in Huntington Beach, California, Fisker presented its future electric cars that will be on the market by 2026. The models include the Pear compact SUV, the Ronin five-seater sports car, and a pickup named Alaska. Also present a special off-road version of the Ocean, the Force E.
“Fisker isn’t standing still,” said Henrik Fisker, who just a week earlier had been in Austria to meet with journalists participating in the company’s first major drive event for the Fisker Ocean, launched in November of 2022. “We want the world to know that we have big plans and intend to move into several different segments, redefining each with our unique blend of design, innovation, and sustainability,” he added.
Pear for all
Fisker officially unveiled the Pear (Personal Electric Automotive Revolution) at the event. The compact model has been available for pre-order for a while now. “We plan to start deliveries of the Fisker Pear in 2024,” Henrik Fisker commented earlier. According to the current announcement, however, the interesting small EV will probably not roll onto the streets until mid-2025 and will be available at prices starting at $29 900 (± €27 200).
The Pear will be built by Foxconn in the US state of Ohio, initially with 250 000 units per year. But Henrik Fisker has big ambitions for the Pear, aiming to produce one million units annually in a few years.
According to Fisker, around 35% fewer parts will be used than in other electric cars in its class. This is one reason why the vehicle is so affordable, explains the CEO. Moreover, it is probably the first vehicle in which Fisker plans to install its Blade computer (see below).
The compact body length is supposed to deliver sporty handling while allowing room for “a spacious and modular interior with seating for up to six”.
The second model is Alaska, a four-door pickup truck EV based on an adaptation of the Ocean SUV platform. For Alaska, Fisker gives expected ranges between 370 and 545 kilometers. The pickup’s cargo area is just under 1,4 meters long, but the rear wall of the driver’s cabin can be completely retracted and the seats folded down. This extends the load area to around 2,3 meters.
Deliveries are scheduled to begin in 2025, and reservations are open now. The model is available starting at $45 400 (± €41 300) for the US market.
Ronin ‘super sports car’
The third new Fisker model is the Ronin. This is a five-seat GT sports car with a carbon fiber hard-top convertible, four butterfly doors, a high-tech luxury interior, and a three-motor all-wheel drive system that offers more than 745 kW1 013 hp of power. This BEV is said to accelerate from 0 to 60 mph (96 kph) in about two seconds and should offer some 600 miles (± 960 km) of range.
The Ronin will be “offered at an extremely luxurious price and built in limited numbers”, Fisker explained. According to the Fisker website, this ‘super sports car’ costs $385 000, or some 350 000 euros. Fisker is now accepting reservations for the Ronin.
Force E off-road package
The Force E off-road package is designed “to maximize Fisker Ocean’s outstanding torque, power, and best-in-class range for sustainable off-roading adventure”, says the press release. It will be available with the all-wheel drive Ultra and Extreme versions at vehicle purchase and as a post-purchase add-on package.
Force E includes 33-inch tires on 20-inch wheels, a higher ground clearance, specialized dampers, a roof basket, front and rear skid plates, and an underbody plate for more durability. The package is scheduled to be available in Q1 2024, with pricing to be announced.
In addition to the vehicles on stage, the company unveiled its Fisker Blade computer. This central computing platform “will significantly reduce the complexity of future vehicles”. No further details were provided on the system, however. Fisker also reviewed its Environmental, Social, and Governance (ESG) objectives to become the world’s most sustainable carmaker.
“Innovation and sustainability, along with design, are our three brand values,” Henrik Fisker said. “By 2027, we intend to produce the world’s first climate-neutral vehicle, and as our customers reinvent their relationships with mobility, we want to be a leader in software-defined transportation.”
Meanwhile, Fisker has cut its production forecast for the year due to supply chain troubles, the brand said in its Q2 earnings call. Its original projection was to manufacture 30 000 to 36 000 Ocean SUVs in 2023, but Fisker has now reduced that forecast to between 20 000 and 23 000 units.
The production woes also contribute to the operational losses: the brand lost $87,9 million in Q2 2023, marginally less than the $88,6 million it lost in Q2 2022. The company said in its Q1 2023 earnings report that it lost $120 million in the first three months of this year, but a first operating profit is expected in Q4 of 2023.
Fisker is among many EV start-ups facing troubles in ramping up production, and they continue to post operational losses to get started and have their share of the still-growing EV market. It’s a common trend among start-ups to burn through cash before they can turn a profit.
However, the Fisker Ocean has finally entered production, and deliveries are underway in Europe and the US. The brand’s contract manufacturing partner Magna produced 1 022 units of the Ocean in Q2 2023, missing its initial target of 1 400 to 1 700 units due to a components crunch.