Stellantis’ strategic plan to stay on top of LCV market

Stellantis has revealed the outline of the commercial vehicle part of its Dare Forward 2030 strategy. The conglomerate wants to deliver next-gen zero-emission light commercial vehicles (LCVs), offer its customers a 360-degree service, and generate €5 billion from connected services.

Stellantis is currently on top of the light commercial vehicle market in Europe and South America, with second place in the Middle East and third place in North America with its six commercial vehicle brands: Citroën, Fiat, Opel, Peugeot, Ram and Vauxhall. LCVs make up a third of the company’s revenue, which it wants to maintain while finding new avenues for revenue generation as part of the Pro One strategy.

One-stop-shop, like Ford Pro

This strategy can be compared to Ford Pro’s 360-degree approach: where Ford speaks of five pillars (vehicles, software, charging, service, financing), Stellantis has six: most extensive product offering, continued zero-emission leadership, tailormade and seamless customer experience, digital converter/upfitter ecosystem, 100% connected services and a global manufacturer footprint.

In practice, Stellantis is revealing its fully renewed van line-up on October 23, with a second-gen zero-emission powertrain (including hydrogen), full connectivity, and modern autonomous driving assistance systems. All six brands will be covered by this line-up, with a 40% EV sales mix expected by 2030.

Connected services as a significant new revenue stream

Stellantis also wants to double its commercial vehicle revenue by 2030 (compared to 2021), with connected services as a part of that cash flow. A goal for €5 billion in service revenues has been set for 2030. To achieve this, all commercial vehicles from the group will be connected by the end of 2023, with additional services offered to improve uptime, provide preventative data-based maintenance, eco-drive coaching for fleet customers, and more.

With Free2move Charge’s services, Stellantis Financial Services, and partnerships with converters and upfitters, professional customers can stay within the Stellantis ecosystem as a ‘one-stop-shop’ for all their needs. This makes fleet management more accessible while Stellantis opens new revenue streams, although everything depends on the products offered, which we’ll see on October 23.


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