BMW Group’s EV sales up 75% in 2023

The BMW Group sold a total of 376 183 all-electric vehicles in 2023. That is 74,4% more than in 2022, with the BMW core brand achieving even stronger growth thanks to several new models, while Mini only saw a slight increase.

In 2022, the BMW Group sold 215 755 fully electric vehicles of the BMW and Mini brands, corresponding to a growth of 107,7% compared to the previous year. At that time, BMW sold 172,001 BEVs.

BMW brand

Last year, 330 596 electric BMWs were handed over to customers, 92,2% more than in the previous year. Across all drive types, the BMW brand delivered 2 253 835 vehicles (+7,3%), bringing the EV share to 14,7%.

For the current year, BMW aims for an EV share of 20%; one in five of the company’s new cars will have a fully electric drive. By 2025, this figure will be 25%.

“We see continued high demand for our fully-electric products and, based on our strong, cross-brand product portfolio, expect to sell more than half a million fully-electric vehicles in 2024,” says Jochen Goller, board member at BMW AG, responsible for Customer, Brands, Sales.

The manufacturer’s portfolio of 18 all-electric model variants also contributed to this, covering the brand’s critical segments from the iX1 with front-wheel drive to the i4 and i5 business models and the i7 and iX luxury cars.

BMW does not specify the distribution among the individual model series nor the distribution of BEV sales among the respective sales regions. The press release states, “the BMW iX1 and the BMW i4, in particular, were among the main sales drivers”.

Including the Mini and Rolls-Royce brands, the BMW Group delivered 2 555 341 vehicles (+6,5 %), including 376 183 BEVs. That also represents an EV share of 14,7%.

Mini brand

At Mini, however, 2023 was characterized by the model changeover. The current Mini Cooper SE had a harder time on the market with its outdated technical data, especially as many customers were probably waiting for the premiere of the new generation in September. Still, the car was the best-selling Mini model variant.

As the Mini Countryman crossover model will also be available as a BEV variant for the first time (similar to the iX1), growth in 2024 will likely be significant. In 2023, sales of fully electric Mini models rose by 3,5% to 45 261 vehicles. Despite the slower EV sales in 2023,  Mini’s EV share of 15,3% is slightly higher than that of the BMW brand.

PHEVs

BMW no longer explicitly mentions plug-in hybrids in the press release. It only says that the Group delivered 566 486 electrified vehicles. Subtracting the 376 183 BEVs from this figure results in 190 303 plug-in hybrids.

That’s less than the previous year: in 2022, the BMW Group sold 218 040 PHEVs. It means that at BMW, full-electric BEVs gradually take over from the other electrified variants.

Comments

Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like