Maserati gains a new showroom in Belgium with Maserati Center Antwerp, a new concept store built in collaboration with D’Ieteren. The Belgian VW importer is expanding its business into the luxury segment, including creating dealerships of brands outside the Volkswagen Group portfolio.
D’Ieteren may be best known as the Belgian importer of VW Group brands and Carglass. Lately, it has expanded its business into the bicycle market with Lucien and car sharing with Poppy, and the group also wants to take a larger piece of the luxury car market pie in Belgium.
Expanding into the luxury car market
Of course, D’Ieteren already has several luxury brands on offer, including Porsche, Bentley, Lamborghini, Bugatti, and Rimac, but now a new brand has been added to the business: Maserati. At the end of 2022, D’Ieteren and Maserati West Europe announced their collaboration to build a new showroom for the Antwerp region.
Fuoriserie and new electric models
And now, Maserati Center Antwerp has been officially opened. It’s situated in Wommelgem, just east of Antwerp and right next to Porsche Center Antwerp. The showroom aims to create the atmosphere of a tailor’s workshop to provide customers with the right tools to develop personalized vehicles as part of Maserati’s Fuoriserie program.
The Italian sports car brand is in the middle of a total renewal and expansion of its model range, including the new GranTurismo, MC20, and Grecale, all of which are also available as electric Folgore versions.