Mars and Einride to bring 300 ‘digital’ e-trucks to Europe by 2030

Candy and pet care company Mars has partnered up with Swedish start-up Einride to electrify its European transport fleet. The first two electric trucks have already been delivered, with 298 more on the way by 2030. Einride wants to make these trucks autonomous, starting with a pilot project in 2025.

Mars, known for its candy bars, M&Ms, and pet food brands like Pedigree and Whiskas, has committed to reach net zero carbon emissions by 2050. To reduce the CO2 impact of its transport in Europe, it has joined forces with Swedish autonomous e-truck start-up Einride to cut emissions by 10% by 2030 thanks to 300 e-trucks.

Short distances

The first two trucks have already been delivered and are Mercedes eActros 300 models. These lack the range of Daimler Truck’s newer eActros 600, but as they will be used for a route between the Mars Petcare factory in Verden (Germany) and the distribution center 90 km away in Minden, that’s not an issue.

Einride also provides high-power charging points and software systems to track and optimize routes, energy consumption, charging, battery life, emissions, and costs. Einride also wants to deliver autonomous cabinless trucks, first via remote operation and later via self-driving software. A pilot project with Mars is scheduled for 2025, but a widespread roll-out will depend on European regulation.

In 2022, Einride and AB InBev announced a collaboration to bring six electric trucks to Belgian roads. These are also not yet autonomous but will likely be converted into Scanias or DAFs.


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