Hyundai plans two electric pickup trucks with new EV platform

Hyundai’s IMA platform, detailed last year as a successor to its current E-GMP architecture, will spawn two electric pickup trucks aimed at the US market. A trademark application for the names of these two new vehicles also gives insight into their size and place in the model range.

The IMA platform, first announced in 2022 and detailed further in 2023, has one significant advantage over the current E-GMP architecture (Ioniq 5/6, Kia EV6/9…): flexibility. It will serve as a basis for a much more comprehensive range of vehicles, including Kia’s Platform Beyond Vehicles (PBV) and two electric pickup trucks.

Ioniq T7 and T10

Not much is known about these pickups, but a recent trademark application uncovered by tells us that Hyundai plans to introduce the Ioniq T7 and T10 models. Ioniq is the electric sub-brand of the Korean manufacturer, ‘T’ for ‘truck’, and the ‘7’ and ’10’ indicate their size – the Ioniq 7 will be a three-row SUV similar to the Kia EV9.

Hyundai does not have a lot of experience in the pickup market. Still, it has recently launched the ‘compact’ Santa Cruz (which measures 4.97 m in length) in the US, which competes with the Ford Maverick and the upcoming Subaru Baja.

Ranger or F-150 competitor?

The T7 could, therefore, be an electric equivalent of this ‘Sports Adventure Vehicle,’ with the T10 slotting in above and competing with the likes of 1-ton pickups like the Ford Ranger or the Toyota Hilux – although a Ford F-150 Lightning/Rivian R1T competitor is also not out of the question. Time will tell, as Hyundai’s EV pickups are expected by 2025 or 2026.


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