CEO Lancia: ‘We must avoid the pitfall of nostalgia’

Tony Verhelle

February 14, 2024

Luca Napolitano, the new Lancia brand CEO, proudly standing in front of his first new product, the Lancia Ypsilon, also available as a BEV /Lancia

Today, the resurrected Italian car brand Lancia launches the first car in its new product portfolio, the successor to the current Ypsilon. W
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