Aston Martin delays production of first EV

Aston Martin is postponing the market launch of its first electric car by one year, citing low customer demand. Instead of 2025, as previously planned, the first BEV from Aston Martin will not be launched until 2026.

Aston Martin signed a supply agreement for electric drives with Lucid Motors last year in order to facilitate the originally planned start date of 2025. Very little information regarding the BEV has been revealed so far, as Laurence Stroll explained when asked about which segment the company was aiming for: “At this point, we’re not willing to let the cat out of the bag regarding exactly what the BEVs are.”

Lacking demand

He further explained that the company estimates that the demand is not far off, though: “We believe that the consumer demand is not at the pace that analysts and politicians thought. We also believe it will be there in the future; it’s not going away. We just think there’s a slight delay to the project.”

“With Aston Martin’s technical partnerships now in place, the Company’s first battery electric vehicle (BEV) is now targeted for launch in 2026, benefitting from the very best high-performance technologies available,” the company wrote.

Hybrid will last a while

For now, Stroll explained that most people’s driving behavior lends itself better towards hybrid mobility, as many drivers reside in cities, where distances are not so far: “What we are feeling is that there are people who still want some electrification to drive around in the city for five, 10 or 15 miles on electric power but still have the sports car smell, feel and noise when you get out onto the autoroute.”

“That’s why we think hybrid technology will have a very long life, particularly for a company like us: it’s about delivering thrills and excitement to the driving experience,” Stroll added.

Aston Martin has been gearing up to electrify its lineup for years and has previously announced that it will fully focus on hybrid and electric cars starting in 2026. Whether this timeline still applies is currently unclear, however the backing from the Chinese vehicle company Geely, which also owns brands such as Polestar and Volvo, will help bring the cars to market more quickly.

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