Europe’s largest showroom for electric children’s toy vehicles opens in Belgium

A new showroom for exclusive vehicles was inaugurated last weekend in the industrial zone in Heusden-Zolder, in Limburg (Belgium). Numerous models of Mercedes, BMW, Porsche, Lamborghini, and Aston Martin, among others, are on display. However, they’re not real cars but electric children’s vehicles. The target group is children between three and eight years old.

With more than 200 different models, BergHOFF Toys is Europe’s largest showroom of children’s vehicles. Most items are electrically powered cars and motors with rechargeable batteries. The range includes pushchairs, buggies, children’s quads, and rocking horses.

Children only have to accelerate and steer. As soon as they release the accelerator, the car brakes automatically. Most vehicles also have a remote control so parents can take over control.

22 countries

BergHOFF Toys is a fairly new concept company from Raf Vanthoor, the Limburg entrepreneur who, with his parent company BergHOFF, is best known for kitchen materials.

Three years ago, Vanthoor started his online store, and in the meantime, he sells his products in 22 countries. He thought the time was right to open a physical showroom to give visitors a complete overview of all real-life products. Children who come to the showroom can also take test drives.

Mercedes

Prices for the electrically powered cars vary between 100 and 400 euros. Mercedes is the best-represented brand in the store; Tesla and Ferrari are currently missing.

Professional racing pilot Dries Vanthoor – son of Raf – will become the ambassador of the store. He will enter the business after his racing career.

The BergHOFF opens its new showroom on the weekend of June 22 and 23, Boterbosstraat 6 in Heusden-Zolder. For more information: www.berghofftoys.be.