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D’Ieteren: new name, logo, and organizational structure
D’Ieteren Auto changes name to simply become D’Ieteren, to mark the change in strategy toward sustainable mobility solutions and digital customer experience /D’Ieteren
Belgian historical automotive importer D’Ieteren Auto changes its name to become ‘D’Ieteren’. Although maybe not clear to non-insiders at first sight, the new identity should position it along with the group’s other activities (Belron, Moleskine, and D’Ieteren Immo) and mark a change in strategy. By 2025, D’Ieteren aims at becoming the leader in sustainable mobility
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