Swapfiets’ blue tire makes entry in Tour de France

Joris Van Roy

June 25, 2021

It will be a remarkable sight, seeing the complete cycling team in the Tour de France featuring the iconic blue front tire of Dutch bicycle-as-a-service company Swapfiets /Swapfiets

Swapfiets, the Dutch scale-up offering a bicycle-as-a-service subscription formula with bikes recognizable with their blue front wheel, make
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