D’Ieteren baptizes its bicycle business Lucien

Belgian’s most prominent car importer, D’Ieteren, is bringing together all its new bicycle businesses under the Lucien brand, the listed company announced on Thursday. Lucien is a nod to Lucien Van Impe, the last Belgian Tour winner. But it also refers to Lucien D’Ieteren (1880-1966), who decided in 1931 to switch from car bodybuilding to
This content has been archived. Log in or Subscribe to a level that has access to archived content.

Comments

Ready to join the conversation?

You must be an active subscriber to leave a comment.

Subscribe Today

You Might Also Like

%d bloggers like this: