Bicycle brand Cowboy lures investors with… heavy losses

March 25, 2022

Belgian bike brand Cowboy wrote off heavy losses in 2021. Yet it didn’t fail to persuade new investors to climb aboard during a crowdfunding campaign. /cowboy

Amid a successful crowdfunding campaign, it came to light that Belgian bicycle manufacturer Cowboy booked a considerable loss last year, exceeding its turnover. The financial results were published in documents the company made available to possible investors from a crowdfunding round. According to the preliminary figures, the net loss in 2020 doubled from 11,7 million

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